End-to-end airline ancillary revenue solutions company Omnevo has announced that Virgin Atlantic has chosen the company as its retail technology partner for Retail Therapy, marking Omnevo’s first fully end-to-end technology deployment, integrating every stage of the passenger journey from booking to post-flight retail.
Daniel Haller, Program Director, Omnevo said: “This partnership is a milestone for Omnevo. It’s the first time we’ve deployed our full end-to-end product stack for a major global carrier, from booking through to post-flight retail. Virgin Atlantic is setting a new standard for inflight retail, and we’re proud to be at the heart of it.”
Omnevo says the platform also enables smarter meal forecasting and selection, helping Virgin Atlantic cut food waste while enhancing efficiency.
Bethan Lynch, Vice President, Customer Journeys, Virgin Atlantic commented: “We have a long-standing relationship and trust in Omnevo’s technology, and this project takes our partnership to the next level. By integrating complimentary meal selection, loyalty, and retail into one seamless journey, we’re offering our customers choice, convenience, and a more personalised, sustainable travel experience.”
