ABC International has disclosed details of is collaboration with Irish flag carrier Aer Lingus.
As part of a cabin modernisation project that Aer Lingus began at the beginning of 2019 as part of its development strategy, ABC International restyled the “Shamrock” to underline and represent the values of modernity, confidence and strength of the Irish carrier.
The branding project was first applied to the airline’s interiors on long-haul routes, before being extended to the A321neo fleet with a different sized shamrock designed and manufactured by ABC International.
Starting from Factory Design new Shamrock design guidelines, ABC International translated the new brand image into an airworthy product compliant with the aviation environment and ready to be installed on board.
ABC International developed a CNC-machined aluminium branding logo, surface treated with a sand blasted effect, divided in three different parts and installed according to the right inclination of every leaf to achieve the correct final looking of the Shamrock. The new designed Shamrock has been installed on 14 A330s and 8 A32s with approximately 30 branding elements manufactured and delivered.
