dnata Catering & Retail and Aer Lingus have launched the Irish airline’s new in-flight retail programme consisting of a five-year in-flight retail contract alongside the remaining five-year contract of dnata’s hub catering services.
dnata is managing the retail programme from product sourcing and procurement to warehousing and technology provision and says the collaboration will introduce new ways for customers to browse and personalise their onboard shopping, reflecting passenger preference feedback. “This partnership takes our collaboration with Aer Lingus to the next level – uniting our expertise in catering, retail, and technology to create an exceptional onboard experience,” said Robin Padgett, CEO of dnata Catering & Retail.
“Together, we’re delivering a modern, data-driven retail programme that celebrates Irish brands, improves efficiency, and enhances passenger choice.”
The new inflight retail range features a curated mix of local Irish and international brands such as Sculpted by Aimee, Tan Organic, BPerfect, and The Smooth Company, alongside Irish sandwiches and wraps by Deli-Lites.
Aer Lingus is also serving its festive season menu on board, including a turkey and stuffing sandwich, Christmas cheese and cracker box, as well as holiday-themed gift items.
dnata says customer feedback will play a central role in shaping the evolving onboard range. The airline’s onboard magazine “Bia” can be browsed digitally before flights, which is powered by dnata’s integrated retail technology ecosystem, enabling contactless payments, real-time data analytics, and self-serve reporting capabilities that support Aer Lingus in driving data-led decisions and operational efficiency.
Adrian Dunne, Chief Operations Officer, Aer Lingus, said: “The addition of inflight retail to the existing partnership we have with dnata will drive significant operational benefits, whilst enhancing our customer experience at the same time. The programme will be delivered via a new crew iOS app, which will allow for a data-driven product range tailored to our customers’ preferences and proudly showcasing a wide selection of Irish brands.”
