Digital cabin solutions provider AERQ and Inadvia, the world’s leading in-transit digital advertising trading platform, have announced their collaboration to build a truly digital first inflight advertising supply chain.
The companies say the solution will provide airlines with the right tools to increase advertising yield and volume through data-driven solutions, simplify the execution of campaigns and make the inventory available within multiple advertising marketplaces.
Inadvia’s digital advertising platform allows to directly manage campaigns in-house and to measure, optimise and report on these campaigns, enhancing revenues even further. It also provides the connection to a range of advertising demand sources, from trading platforms that enable advertisers to bid on airline advertising inventory to self-serving platforms.
AERQ’s AERENA, which is a cloud-based and modular open IT platform, provides a recommendation and targeting engine that enables airlines and advertisers to target ads to the right passengers and thereby enhance the passenger experience significantly.
“With AERQ’s advanced platform and innovative system management we have the freedom of being unburdened by legacy systems. That allows us to build and deploy digital advertising tools that unlock the substantial revenue potential that exists and deliver inflight advertising like never before”, said Matthew Blay, co-founder at Inadvia.“In Inadvia we have found a partner to implement relevant advertising supply chain workflows and the corresponding technology. We gain access to digital advertising expertise that maximises the potential of our AERENA platform to open new revenue opportunities for airlines and selected partners”, said Arnd Kikker, Co-Managing Director at AERQ.
