AERQ has revealed the third parties collaborating with its digital platform AERENA.
Unveiled in October, AERENA provides opportunities for revenue creation, savings and growth through an open IT system including in-seat and cabin digital signage system solutions for airlines.
According to AERQ, the platform will “facilitate greater passenger engagement onboard the aircraft leading to a deeper understanding of passengers’ in-flight behaviours and needs.”
In September 2021, AERQ had announced one of the first partnerships with ABOVE to automate content supply to the aircraft and the fleet with the aim to reduce time for loading content onboard from months to weeks.
“We are excited to announce further partners for AERENA. They play an important role in the creation of a memorable digital experience onboard as their apps and offerings will help passengers make the most out of the time spend onboard. Our objective is to have a wide variety of content for AERENA across different use cases and industries. This is just the beginning, there are many more partners to come,” said Arnd Kikker, Co-Managing Director at AERQ.
“Partnerships are a fundamental component of AERENA. Airlines will be able to choose from the extensive portfolio to match any personal experience and preference of their passengers. Content will range from information and gaming to entertainment and planning of the stay at a destination, all enhancing ancillary revenues,” added Sang Soo Lee, Co-Managing Director at AERQ.
The new associates include Gladi8tor, which provides high-quality gaming entertainment for passengers on-board. This experience includes a wide variety of games to play, news from the gaming industry, a video channel offering esports and popular gameplays and an onboard digital shop with the latest games for consoles and PC.
Additionally, premium destination video guide provider InflightFlix joins digital media distribution provider MediaCarrier and transport apps solution Rydes as new affiliates.