Air New Zealand has launched a new safety video Air All Blacks in support of the team during its 2019 season and as they prepare for the Rugby World Cup in Japan next month.
All Blacks head coach Steve Hansen along with captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video which takes viewers to the headquarters of “newly established airline” Air All Blacks where ideas for the airline’s first safety video are being discussed.
The release of Air All Blacks marks the ten-year anniversary of the airline’s unique take on safety videos, and in true Air New Zealand style, the latest video manages to poke some Kiwi fun along the way.
Air New Zealand general manager Global Brand & Content Marketing Jodi Williams says the latest video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in our DNA. “Changing our name to Air All Blacks is a fun demonstration of our support for the boys in black. Our people feel a great sense of pride flying the team around the world and both organisations consistently show the world what a huge impact a small nation can make on the world stage.”
Air All Blacks is backed by the exclusive, original soundtrack Universe, a brand-new track from New Zealand band SIX60.