Air France highlights joys of economy travel

By March 28, 2018 March 23rd, 2020 Featured, General News

Air France has launched a new advertising campaign promoting the inclusive benefits of the airline’s competitive economy fares, with a focus on in-flight entertainment, warm meals, and champagne.

“At Air France, we believe that each flight should be a pleasant precursor to your travels and that no matter which cabin you fly in, all passengers have a right to a great meal, entertainment, and—for those of age—champagne,” said Stephane Ormand, vice president & general manager USA of Air France. “Low-cost carrier fares can be deceptive because they charge substantial fees for basic services at every step along the journey. At the end of the day, the cost of an Air France Economy ticket, with all its included luxuries, is competitive.”

The “Take a Chance or Fly Air France” campaign promotes faux products designed to keep passengers at ease when flying airlines that lack or charge for basic services. These include 5 foot scroll of Sudoku puzzles for flights without free entertainment, scratch-and-sniff boeuf bourguignon meal patch for flights without free hot meals and champagne gummies for flights without free champagne.

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