Air France latest France-inspired in-flight safety video

Air France has showcased its new in-flight safety, the first for six years.

According to the airline, the video is a poetic tribute to the art of French-style travel and is adapted to all the various different aircraft and cabin layouts. It will screen from 1 March.

Two flight attendants explain the safety instructions to passengers as they travel together from one iconic landmark to another, including the steps of the Opéra Garnier, gardens of the Palace of Versailles, the French Riviera and Hotel Martinez, before ending at the top of the Eiffel Tower. All accompanied by a soundtrack inspired by musicals.

Catherine Villar, SVP Customer Experience Air France, said: “With this new video, we are showcasing the best France has to offer in an emotionally engaging way. All our teams here at Air France are ready to welcome our customers and highlight this French lifestyle, which is so dear to us, as soon as they board our flights. We can’t wait to reopen the skies, flight after flight, with safety as our absolute and constant priority.”

The company developed this film with the creative talent of its new communications agency Aura by Omnicom and in partnership with Atout France, France’s tourism development agency. The video was produced by French director and scriptwriter Romain Quirot. The music, created especially for the occasion, was written by Ludovic Bource, a French composer who has won a César and an Oscar.

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