Air New Zealand and Tourism New Zealand (TNZ) have teamed up on the second phase of the ‘Do something new, New Zealand’ winter campaign. The month-long campaign will see key ski locations Taupo, Christchurch and Queenstown promoted through social media, digital display advertising and online.
Air New Zealand General Manager Brand & Marketing Jeremy O’Brien said: “While a record number of New Zealanders travelled during the school holidays, the challenge now is to encourage Kiwis to continue to travel domestically, outside of the peak holiday period.”
The August edition of Air New Zealand’s in-flight Kia Ora magazine has also been produced in partnership with TNZ to promote the campaign. It showcases destinations such as Queenstown, Wanaka, Christchurch, Nelson, Wellington, Wairarapa, Ruapehu, Rotorua, New Plymouth and Kerikeri.
Image: Renowned as New Zealand’s “Adventure Capital”, Queenstown attracts more than three million visitors annually. Credit TNZ