Loftleidir Icelandic, the charter and leasing arm of Icelandair, is to deploy Bluebox’s portable wireless IFE platform on its exclusive Boeing 757-200 for VIP charter.

The interior of the Loftleidir VIP charter is in a 50-seat configuration with lie-flat sleeper seats from Avio interiors (Zeus), although for longer-term assignments other configurations are available, says the carrier.

Arni Hermannson, managing director of Loftleidir Icelandic, said: “We take pride in delivering the best of the best to our VIP customers. What we found in Bluebox’s solution is an IFE platform that will deliver not just the best IFE service for them, but a solution that will work best for us – we just needed a system that works for everyone, and we’ve found that with Bluebox.”

“By selecting Bluebox for its VIP charter aircraft, Loftleidir Icelandic has validated the quality and innovation of our platform on behalf of the most discriminating of customers – the VIP passenger,” said Kevin Clark, CEO, Bluebox. “The technology embedded in it – the Moving Map, app-free DRM content delivery, automatic updates via 3G/4G cellular – ensures Loftleidir can deliver the most engaging and current IFE service to their customers.”

Bluebox’s portable wireless streaming platform provides content streamed to passenger devices in any aircraft cabin, providing the capability of storing up to 1.6 terabytes of film, TV, audio, games and other digital content, accessed through any web browser, including DRM content. The small, portable, lunchbox-sized unit can be stowed securely in overhead bins, with each having single, swappable rechargeable batteries delivering up to 15 hours of streamed video content to 50 passengers simultaneously.


Leave a Reply