Alaska Airlines has announced the promotion of four veteran leaders as it continues its focus on improved guest experiences and creating continued future growth for the company.
Effective immediately, Sangita Woerner has been promoted to Senior Vice President of Marketing and Guest Experience; Charu Jain has been promoted to a new role as Senior Vice President of Merchandising and Innovation; and Vikram Baskaran will succeed Jain as the Vice President of Information Technology Services. Additionally, Kyle Levine has been promoted to Senior Vice President of Legal and General Counsel.
Woerner will continue broadening her focus on ensuring excellence in the end-to-end guest experience, and to continue growing the Alaska brand and loyalty as the company grows.
In her new role as Senior Vice President of merchandising and innovation, Jain will work closely with the commercial business, operating divisions and technology teams to implement solutions enabling the company to “continue to deliver an excellent experience for guests and employees.” Her responsibilities include driving both employee and guest-facing innovation along with taking “Alaska to the next level with merchandising our products and services, and managing our ever-evolving distribution channels.”