Alaska Airlines has launched a partnership with chef Brandon Jew, owner of the Michelin-starred Mister Jiu’s restaurant, to bring a new menu to its First Class.
The food service will operate on flights between San Francisco International Airport and New York’s John F. Kennedy International Airport, starting on 28 August 2024, with the partnership set to run for at least a year.
“We’re grateful to Chef Jew for his partnership in this exciting initiative and ongoing commitment to elevate the travel experience for our guests with sky-high hospitality and world-class cuisine,” said Todd Traynor-Corey, managing director of guest products at Alaska Airlines. “Our relationship with Chef Jew traces back several years ago, including working together to give back to the residents of San Francisco’s Chinatown. His commitment to quality, gastronomic craftsmanship and philanthropy aligns perfectly with our values.”
The menu will feature dishes such as brown rice congee with soy cured eggs and braised pork belly for breakfast, braised duck leg with sesame egg noodles and gai lan, and roasted black cod with ginger-scallion sauce and roasted shitake mushrooms for lunch and dinner.
“I’m so excited to partner with Alaska Airlines on their First-Class flight menu, connecting my hometown of San Francisco with New York, a city where I’ve always dreamed of living in,” said Chef Brandon Jew. “Luxury begins with quality ingredients, which underscores our shared values. At Mister Jiu’s we are always evolving and defining Chinese American cuisine in the Bay Area while advocating for the global recognition of Chinese food — the partnership with Alaska Airlines elevates Chinese cuisine from coast to coast.”
Through the partnership and in support of Chef Jew’s previous charity work, Alaska Airlines is donating $5000 to Gum Moon Women’s Residence, a local non-profit that was established to address the unmet needs of women and children in geographic and social transition.
Photos: Alaska Airlines
