Alaska Airlines has unveiled a special-edition Toy Story 4-themed aircraft, Alaska’s second livery to feature Pixar’s characters.

The unique design is a collaboration between Disney and Pixar and Alaska Airlines. Guests on the aircraft’s inaugural flight were treated to a celebration at the gate and on board, where they were also presented with a complimentary one-month Cinemark Movie Club membership.

“Guests of all ages will be eager to toy with an adventure after hearing the buzz around our new Toy Story 4 livery,” said Natalie Bowman, Alaska Airlines’ managing director of brand marketing and advertising. “Many of us have grown up following the iconic characters, and we’re happy to take the toys to new heights, sharing the playful, heartwarming imagery with travellers across our coast-to-coast network––and beyond.”

“We’ve seen Woody and the rest of the toys in a lot of unexpected places over the years,” said Toy Story 4 producers Mark Nielsen and Jonas Rivera. “And this time, we’ll see them in an RV, at an antique store and in the innerworkings of a carnival. But how many people can say they’ve seen them at 35,000 feet?”

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