All3Media International promotes and licenses a catalogue of award-winning TV programmes and formats to broadcasters and media platforms across the globe. The company will be showcasing its in-flight entertainment content at the APEX Global Expo in Long Beach from 9-11th September. The dynamic and diverse content catalogue offers something for every airline, whether they’re seeking edge-of-the-seat drama, celebrity-filled reality, stunning documentaries or feel-good favourites.
The company will be at Booth #1631 at the APEX Global Expo. Inflight spoke with Emily Lawn, All3Media International’s Global Inflight + UK & Eire Sales Executive, to learn more about the exciting offering.
Can you share the recent key highlights for All3Media?
Recent tentpole launches from our slate include two very different but equally brilliant series. First up is The Assassin, a stylish, witty, tightly written six-part thriller, from the team behind The Tourist. It launched to incredible acclaim on Prime Video in the UK and Ireland this summer.
Keeley Hawes stars as a retired assassin who finds herself on the run with her estranged son, played by Freddie Highmore, when her past catches up with her. The chemistry between this stellar cast sizzles and the nail-biting action and stunning locations make it a perfect binge watch for IFE audiences.
Major new natural history series, Parenthood also launched on BBC. Brought to life by Sir David Attenborough’s unparalleled narration, the series explores the high-stakes challenges animal parents, from lions to otters, giraffes to dolphins, face when raising the next generation. Across five unique films, Parenthood delivers an epic and sumptuous nature series, that is equally thrilling, heart-breaking and heart-warming, as it charts the weird and wonderful child-rearing techniques across the animal kingdom.
Which titles will All3Media be demonstrating at the APEX Global Expo in September?
We’re excited to have Trespasses, a studded series led by Say Nothing’s Lola Petticrew, The Gold’s Tom Cullen and Sex Education’s Gillian Anderson at APEX Global Expo. Set against the backdrop of the Northern Ireland Troubles, it’s packed with forbidden romance, dark humour, intense family drama and gut punching emotion. Additionally we also have BAFTA winner Sheridan Smith delivering a powerhouse performance in I Fought The Law, the inspiring true story of Ann Ming, the mother who changed the Double Jeopardy Law to bring her daughter’s killer to justice, which we are equally excited to bring to APEX Global Expo.
Latest additions to our premium factual catalogue include American Prince: JFK Jr, a three part bingeworthy boxset featuring Robert DeNiro and Cindy Crawford reflecting on the life of John F Kennedy Jr., an American icon of the 1990s. Motorsport legends Jake Dennis, Dan Tiktum, Mitch Evans, and Antonio Felix da Costa headline Formula E: Driver, a high octane series takes the viewer into the drivers lives.
Returning brands we’ll be showcasing include smash hit reality series The Traitors, as well as city break travelogue Travel Man and beloved adventure competition Race Across the World.
We’re also excited to now offer 12 episodes of stellar true crime series The Gold, and to have a third season of high-octane bomb disposal thriller Trigger Point on our slate, launching this autumn. Additionally new seasons of comedy dramas Boarders and Dinosaur and a sixth season of the charming Yorkshire Dales set drama, All Creatures Great and Small will be available to license for IFE buyers.
What should airlines consider when planning their in-flight entertainment library?
When it comes to in-flight entertainment, audience and route relevance are all vital points to bear in mind. Airlines must consider who is onboard and curate content that resonates with each demographic. A flight from London to Dubai will have different viewing preferences and cultural sensitivities compared to a New York to LA route.
With this is mind we tailor our pitches to highlight content that connects with our buyer – whether it’s a locally relevant travel series, a globally successful reality format, or a universally appealing, family-friendly box set.
Equally important is format and genre suitability. With shorter attention spans and time-sensitive viewing conditions, boxsets and short-form series have become ideal – allowing passengers to dip in and out or binge a full series at 35,000 feet.
Airlines are catering to a captive, diverse audience, so variety is key. Whether it’s the latest high-octane action thriller or a cosy, classic crime drama it’s all about making sure every passenger finds something they’ll love.
Content also needs to stay fresh and relevant, so staying attuned to what’s performing well on the ground ensures that airlines always deliver a premium entertainment experience.
What makes All3Media International’s content offering to airlines unique?
As All3Media International distribute content all over the world, we ensure our catalogue delivers global appeal, through partnering with genre leading producers, and focusing on brilliantly told stories that are beautifully made and hugely entertaining.
Our catalogue offers an enormous variety of shows– we truly have something for everyone. With a slate containing over 35,000 hours, we’re offer award-winning, A-List dramas, heart-warming comedy, premium documentaries, high stakes hit reality shows and much more.
Which content genres have been in most demand on board flights recently?
Our travel shows, like Race Across the World and Travel Man and high-profile dramas, like Trigger Point and The Tourist remain popular with buyers and their audiences. That said, we’re also seeing an increased interested in premium documentaries like Becoming Madonna, Formula E, Parenthood and Deep Deception.
What are you most looking forward to at the APEX Global Expo?
I am most looking forward to meeting my clients in person and catching up. It’s a great opportunity to showcase our slate and discuss any queries in more detail.
