All Nippon Airways (ANA) has renewed its in-flight entertainment (IFE) contract with West Entertainment (West).
The partnership, which is entering its fourth year, has now been expanded. West will be working closely with the programming team at ANA, leveraging its ANA content portal powered by WE by West to deliver the best Hollywood, western, international and south Asian content for their passengers.
The tailored entertainment content will run across ANA’s advanced IFE systems. West will manage acquisitions, digital encoding and AVOD management requirements.
Kate Groth, President at West Entertainment commented: “Over the last few years we have assisted ANA with their international films and have been able to show our degree of expertise and service quality. This latest RFP gave us the ability to showcase our full strength, and this result is a testament of our entire team commitment to deliver financial flexibility while increasing content options for ANA passengers.”
