All Nippon Airways (ANA) is launching a one-year promotion of the TV anime series Demon Slayer.
As part of the collaboration, from 1 December 2021, episodes of the show will be available as in-flight entertainment on domestic and international flights. In addition to 26 episodes of the anime, five songs from the series original soundtrack and the Demon Slayer orchestra concert will be available.
At the same time, specially designed Demon Slayer-themed in-flight paper cups and toys (18 varieties) for children will be available exclusively in economy class.
ANA is also introducing a specially painted aircraft, Demon Slayer jet on domestic flights from the end of January 2022.
The design will feature the characters of the anime, with in-flight services to include a limited edition headrest cover and aprons for the cabin attendants, and unique in-flight announcements by the characters. While the design and aircraft type is yet to be decided, a second jet will enter service within this fiscal year. A scenic flight is also planned for the future as well.
“We are excited to partner with Demon Slayer to generate excitement and share Japanese culture with a wider audience,” said Junko Yazawa, Senior Vice President, Customer Experience Management & Planning of ANA. “At ANA, we are constantly looking for ways to improve the travel experience, whether that be through the expansion of our award-winning service, the extension of our hygiene protocols or new entertainment experiences. We are confident that when our Demon Slayer-themed aircraft enter service in January 2022, they will offer a unique flight experience.”