Anuvu has announced a new exciting partnership with global entertainment analytics company Parrot Analytics.
Parrot Analytics analyses the entertainment industry’s largest audience data set and captures information for every country. According to Anuvu, the platform is language agnostic and delivers a unified audience metric that measures across all delivery platforms such as Subscription Video on Demand, Advertising Video on Demand and linear TV.
Estibaliz Asiain, Anuvu SVP, Media & Content commented on the new partnership: “This collaboration is vital to our 360 data-driven approach, which enables our clients to make informed content decisions.
“Many airlines currently rely on insights based on content that is already on the aircraft, meaning their decisions are retroactive. With the wealth of valuable data available to us, our customers can make truly informed decisions when expanding their in-flight entertainment which translates to smarter spend and better use of their server space.”
“As is custom for Anuvu, we’ve partnered with the best when it comes to understanding audience demand. By enabling airlines to provide curated content, travellers will have access to high-quality and up-to-date entertainment during their flights, making their journey more enjoyable and engaging, while increasing overall customer satisfaction.”
“Our mission is to help connect consumers with the content they love, no matter where in the world they might be,” commented Wared Seger, CEO of Parrot Analytics. “Together with Anuvu, we can help airlines truly navigate the turbulent entertainment landscape to create packages they know their passengers will love.”
Anuvu says that, by utilising global audience analytics by Parrot Analytics, the company joins a rapidly growing roster of industry leaders such as Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund and British Film Institute; and streaming services such as Max and Amazon Prime Video.
