Entertainment solutions and high-speed in-flight connectivity provider Anuvu has announced that the company has signed an exclusive agreement with Ryff.
Ryff is the leader in AI-powered Scene Intelligence software and the purpose of the partnership is to screen in-flight entertainment industry content for compliance utilising Ryff’s machine learning AI platform, designed specifically for Anuvu.
Mar Duermeijer, Chief Content Officer at Ryff, said: “Designed to scale, Ryff’s AI platform becomes increasingly more intelligent the more content it screens, which means not only is this arduous process accelerated from day one, but it continues to get faster and more accurate over time.
“It sets new benchmarks for content compliance screening, and we are delighted to be partnering with Anuvu to deliver this to their aviation clients, and to the entire in-flight entertainment industry.”
According to Anuvu, Ryff’s state-of-the-art AI tool will leverage Anuvu’s extensive experience in content compliance to review and flag content that may be sensitive or offensive, ensuring adherence to diverse global standards.
Kosh Hussain, VP Content Operations at Anuvu, said: “Compliance is becoming more important than ever. With contentious cultural, geo-political and religious issues, we know our airline clients are in a difficult position – wanting to be sensitive to everyone’s needs while also catering to their diverse passenger demographics.
“We currently have the most experienced compliance team in the industry providing compliance services to multiple airlines. However, we want to do more. We knew AI was the answer and Ryff has the speed, accuracy and learning capabilities in their bespoke platform to maintain our high standards.”
Estibaliz Asiain, EVP Media & Content at Anuvu, added: “As part of Anuvu’s commitment to investing in advanced technology, this new partnership with Ryff provides assurance that the entertainment offered by our airline partners meets global standards. For the first time in the industry, we are able to screen content for compliance in minutes, instead of hours.”
