Anuvu, an entertainment and connectivity solutions provider for mobility markets, has announced a partnership with Air Canada, to provide inflight entertainment from September 2024.
Anuvu will expand Air Canada’s entertainment portfolio to include over 3,500 TV series episodes and over 1,000 films, stemming from Canadian, Indian, and Asian content. To broaden the span of available content, the company has also increased its acquisitions with distribution companies such as Skeye, Shemaroo Entertainment, and Anuvu Distribution.
“Air Canada has invested significantly in creating a world-class inflight entertainment experience,” said Estibaliz Asiain, EVP Media & Content at Anuvu. “With Anuvu’s expertise and innovative solutions, we aim to revolutionize traditional monthly content cycles by updating and refreshing Air Canada’s IFE offerings more frequently, ensuring passengers have access to time-sensitive content within days rather than months.”
To facilitate passenger experience, Anuvu equally provides search technology to make its entertainment content easily accessible. To fit Air Canada’s existing partnerships with streaming brands, the company has acquired content such as Moonbug (Cocomelon) to offer children’s TV in English and French, amongst other short-form videos from other providers.
“Anuvu’s advanced technology will help take our award-winning in-flight entertainment product to the next level, further solidifying Air Canada’s leadership in offering an unparalleled range of content onboard,” said Norman Haughton, Director of In-Flight Entertainment and Connectivity Product and Analytics at Air Canada. “We look forward to rolling out the expanded content onboard with even more entertainment choices, quality and variety for our customers to enjoy when flying with us!”
Image: Anuvu
