Panasonic Avionics’ Astrova in‑flight engagement system has entered commercial service on an Airbus A321XLR for the first time, following its debut with Saudia. The installation also marks the airline’s first deployment of Panasonic’s Modular Interactive (MI) platform and Arc map application, extending the company’s digital footprint in the Kingdom.
Saudia has selected Astrova, MI and Arc for 15 A321XLRs, building on its earlier decision to retrofit Astrova across 46 aircraft spanning A321s, A330s and Boeing 777s.
Passengers on the newly equipped aircraft will experience Panasonic’s latest IFE hardware, including 4K OLED HDR10+ displays, spatial audio via upgraded Bluetooth technology, and an interface designed to support next‑generation engagement features. Each seat is fitted with up to 67W USB‑C power, enabling fast charging for personal devices throughout the flight. The system also incorporates programmable LED lighting to support Saudia’s cabin‑ambience strategy.
The MI platform gives Saudia a suite of tools to customise and manage its digital environment. Through MI Studio, the airline can deploy seasonal updates, promotional content, loyalty features and tailored campaigns directly to the seatback interface. Meanwhile, the Arc 3D moving map adds an interactive layer of real‑time data, destination storytelling and branded content.
Aziz Koseni, Head of Sales for Europe, the Middle East and Africa at Panasonic Avionics, said: “We are delighted to see our award-winning Astrova solution, MI, and Arc enter service onboard the Airbus A321XLR for the first time, and especially with our longstanding customer, Saudia. This latest deployment reflects the airline’s continued investment in delivering a guest experience that aligns with its ambitious growth strategy and vision for the future of travel.”
