British Airways’ on board magazine, High Life, is to move online to ba.com becoming available before, during and after a flight.
The magazine will also include a new section for Business Life which will replace the current on-board paper versions of both publications.
Each issue will include monthly audio stories, photo experiences and live panels as well as featuring first person stories from travel experts and carefully curated guides for exploring cities across the world.
High Life digital will keep customers updated with any changes to the airline’s customer experience and route network. The new digital format also means that the airline can update content in real-time with any developments in this COVID-19 era.
The magazine will be emailed to five million Executive Club customers every month and customers can download the magazine on board, using the airline’s in-flight Wi-Fi for free.
High Life will also continue to offer British Airways’ partners and advertisers new opportunities to reach the airline’s customers with products and offers, through BA media.
Hamish McVey, British Airways’ Head of Brand and Marketing said: “We know our customers value technology and a contactless journey, especially in the current climate, so we are delighted to now be able to provide over five million customers a month with digital High Life. We hope this new digital magazine will help customers plan their holidays with our expert holiday guides, as well as provide the latest information as we make important changes to our customer experience.”
