Boeing and Immfly launch Digital Direct IFE platform

Following the strategic investment from Boeing Horizon X in late 2019, Immfly and Boeing have announced the introduction of Boeing Digital Direct – a wireless in-flight entertainment (W-IFE) and digital services platform for airlines.

Boeing Digital Direct reduces high-touch materials and minimise flight attendant and passenger interaction, the service is deployed through an existing wireless network or through an all-in-one server that fits in an overhead bin, to enable streaming of content to passengers’ Wi-Fi enabled devices.

Boeing Digital Direct provides an easy user interface so passengers can enjoy movies, TV, music, games, kids content, moving maps and airline branded channels while also engaging with onboard digital retail offers. All content is loaded remotely and optimised on the backend with deep analytics to provide valuable insights.

Boeing Digital Direct can also drive robust ancillary revenue generation through e-commerce modules with onboard retail, content commercialisation, advertising and enhanced operational efficiencies.

The product will be available to all commercial airlines (both Boeing and non-Boeing operators) and launched as a retrofit option under Boeing Global Services. Future line-fit solutions are currently under consideration.

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