BrewDog launches ‘BrewDog Airlines’

By November 1, 2018 May 5th, 2020 Catering, Featured, IFEC

Aberdeenshire-based independent craft brewer BrewDog is launching the world’s first craft beer airline. BrewDog Airlines takes flight in February 2019 with a round-trip between London and Columbus, the capital of Ohio State and home of the Scottish brewery’s US HQ and its craft beer hotel, The DogHouse.

Passengers aboard the chartered Boeing 767 will enjoy a unique beer tasting experience as they sample a limited-edition BrewDog beer that has been specifically brewed to adapt to the reduction of taste and smell sensitivity in high altitudes.

The limited edition beer will be presented by Cicerone-trained cabin crew, offering expertise in beer 35,000ft in the air.

BrewDog inflight care packages will be available on board, including BrewDog eye masks and blankets.

A food and beer pairing menu will replace the usual fare on board, and in-flight flight boards will provide a range of beers to sample whilst cruising to Columbus.

The BrewDog Airlines experience will take place between 21 -25 February 2019.

James Watt, cofounder of BrewDog, said, “We took craft beer to the depths of the seas when we brewed an IPA at the bottom of the North Sea. Now, we’re turning to the skies aboard BrewDog Airlines.

“We’re on a mission to open minds and excite people about what craft beer is and can be. Booking a seat on the plane is a must for any serious beer lover.

“BrewDog Airlines will be an experience like no other, we’ve redesigned the flight experience for optimum beer enjoyment – from the food, to the entertainment, the cabin crew and most of all, the specially brewed high-altitude beer.”

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