Spafax has entered into a content partnership with BritBox North America, the subscription streaming service from BBC Studios and ITV offering the biggest collection of streaming British entertainment in the US and Canada. In an industry first for the service, the partnership will bring a range of leading BritBox titles to the in-flight market starting in late October.
Launching on JetBlue transatlantic flights in October, content will be comprised of BritBox’s ‘Mystery Collection,’ a hand-picked selection of the best British crime thrillers and riveting dramas.
Nada Arnot, Senior Vice President Marketing at BritBox said: “As British programming continues to rise in popularity, we’re excited to partner with Spafax to entertain airline passengers with some of our favourite British mysteries and dramas that are available to stream exclusively on BritBox.”
Jason Haney, Director Brand and Alliances at Spafax added: “We’re thrilled to be the first content service provider to bring the incredible collection of BritBox dramas and mysteries to the in-flight market. British programming has long-held the affection of audiences around the world, and BritBox’s exclusive British content makes our partnership with them unique.”
