British Airways is partnering with Reckitt Benckiser, makers of the disinfection brand Dettol, as part of its updated cleaning protocols.
From March 2021, British Airways’ customers will have access to a range of Dettol products, that are proven to kill 99.9% of bacteria and Coronavirus (SARS-COV-2), in the air and on the ground. The airline’s updated cleaning protocols using Dettol products, have been supported by the London School of Hygiene and Tropical Medicine.
In the air, British Airways will be introducing a Dettol antibacterial hygiene wipe. Each customer will be handed a packet containing the wipe as they board the aircraft.
Carolina Martinoli, British Airways’ Director of Brand and Customer said: “As we look forward to welcoming our customers back on board, we are proud to announce our partnership with Dettol, a trusted and well-known disinfection brand. At the start of the pandemic, we introduced a number of protective measures at each step of the customer journey, and we think our partnership with Dettol is a great addition.”
Rahul Kadyan Executive Vice President of Global Business Solutions for Reckitt Benckiser (RB) said: “Our collaboration with British Airways is exciting, since we both share the same objective to help protect travellers. This is an ideal partnership for RB, and Dettol, to help drive high standards in hygiene and reassure consumers they can enjoy the British Airways experience. Our brand is built on trust, scientific efficacy and our desire to educate consumers around the world to help break the chain of infection.”
Professor James Logan, a member of the London School of Hygiene & Tropical Medicine, which is supporting the partnership, said: “Health based cleaning protocols and additional personal safety measures are one of the critical tools as we all work to re-open business and travel around the globe. We are proud to bring our expertise and knowledge to the COVID-19 response on a national and global scale. At the London School of Hygiene & Tropical Medicine we are pleased to work with British Airways and RB employees to advise them on the programme.”
