British Airways has unveiled new blankets, cushions and headrests for its World Traveller (long-haul economy) cabin, aiming to help passengers relax onboard.
The headrest covers will come in white, and the refreshed cushions are a bright blue with a herringbone design, while the blankets are made of a “super-soft” fleece material which British Airways hopes will help customers “settle in and get comfy.”
“We want our customers to be able to sit back and really relax on board,” said Carolina Martinoli, British Airways’ Director of Customer experience. “Making the most of the comfortable new soft furnishings, the in-flight films and programmes and the four-course World Traveller menu. Our aim is to deliver them to their destination feeling refreshed and feeling their trip is off to a great start.”
The items are available on all long-haul flights to and from Heathrow and are set to launch on Gatwick flights on 1 March. The blankets that are being replaced will be donated to charities.
This upgrade follows a series of investments made by the airline including new aircraft and the refurbishment of the airline’s long-haul fleet with new cabins.
