Cathay Pacific has launched a new premium travel lifestyle brand “Cathay”, bringing together Cathay Pacific, Marco Polo Club and Asia Miles in a single place, simplifying the way customers interact with the airline, including how they earn status and use miles.
Over the coming months, “Cathay” will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness – enabling us to engage with our customers not only when they fly with us, but every day.
The first of these offers, a new Cathay co-branded credit card, will be launched in Hong Kong soon. These will all culminate in a refreshed customer relationship programme in the first half of 2022.
Initially, “Cathay” will only be available in Hong Kong while Cathay Pacific will continue to be its brand around the rest of the world. Over time, the “Cathay” premium travel lifestyle brand will be expanded to other markets.
Chief Executive Officer Augustus Tang said: “Our ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world.
“At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel.
“‘Cathay’ reinforces our commitment to engage with our customers in their everyday lives with world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our ‘Move Beyond’ purpose.”
