Cathay Pacific has appointed Spafax as its media sales representative, with the company set to lead the commercialisation of advertising opportunities across the airline’s media ecosystem, including in-flight entertainment, onboard publications, digital channels and experiential formats.
The partnership was announced in view of the airline’s 80th anniversary this year, with Cathay Pacific looking to bring in a fresh commercialisation strategy that blends passenger experience with commercial performance.
“This partnership signals an exciting new phase for Cathay Pacific’s media offering,” said Agnes Law, Vice President APAC at Spafax. “Cathay Pacific is one of the world’s most respected premium airlines, and we’re very pleased to work together to develop a unified, future-ready media platform that delivers substantial value for advertisers while enhancing the overall passenger experience.”
She added: “Cathay Media has long been a trusted platform for brands looking to connect with one of the world’s most affluent and influential travel demographics. Anchored by its tripod strategy – Deep Roots in Hong Kong, Proudly Part of China, Connecting the World – the platform serves as a powerful gateway for brands seeking to engage with both international audiences and consumers across the Chinese Mainland.”
Image: Cathay Pacific
