Air China has selected Spafax to exclusively license and curate its Hollywood movie selection, as well as working together on all other video content, in a deal valued at US$15.5 million annually.

Under the terms of the agreement, Spafax will act as Air China’s exclusive content service provider (CSP) for Hollywood movies and preferred CSP for all other in-flight entertainment services.

The deal marks Spafax’s entry into the mainland China in-flight entertainment market. In September, Spafax announced the opening of a new office and team in Beijing that will serve in support of Air China.

According to Spafax account director Jason Hau, “Our primary role is to work with Air China as their Content Service Provider to license the best Western and Asian entertainment content for their in-flight entertainment systems. Additionally, we will work to develop a comprehensive content strategy and continually find ways to further improve the passenger experience on-board in order to elevate Air China’s in-flight offering.”

He Zhigang, deputy general manager at Air China Media said, “In our view, Spafax are the leading global CSP and we’re thrilled to be partnering with them to deliver a top notch entertainment experience on our new aircraft and across our fleet.”

Signing Team Pic (L-R): Jason Hau, Spafax Account Director; Lance Liu, Tenthavenue China Vice President; Grace Li, Spafax Account Manager Air China (photo credit: Air China Media)

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