In the latest in a series of efforts by Delta to make the in-flight experience more enjoyable and keep young fliers entertained on the go this summer, the airline has released a new Cloud Crew app – an augmented reality digital game now in testing and available via iOS app store in select markets.

During the initial test, users can soar through the air by means of a virtual airplane – with their real-life settings as the background. Players will collect miles and bonus points, aiming for new high scores that keep kids – and even adults – engaged with an easy-to-use navigation interface. Users can choose a Delta-branded airplane or that of the airline’s joint-venture partner Virgin Atlantic.

“We’re excited to introduce the latest in travel entertainment that we think our young fliers – and the adults they travel with – will love,” said Ekrem Dimbiloglu, director — Onboard Product and Customer Experience. “It’s all about building on the wave of entertainment options Delta has pioneered to give customers more options to spend their time on the go, and building a connection with even the littlest among us, and their families.”

Cloud Crew is available for download in the US, UK and The Netherlands, with plans to gauge customer feedback before expanding worldwide with future versions of the game.

Dimbiloglu said that in keeping with Delta’s approach to listening to customers, responding with adjustments and listening again, the airline will use feedback from the app and plush toys to further enhance the travel experience for customers of all ages.

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