Delta has announced a partnership with IMG’s dedicated live sports channel for the airline and cruise industries, Sport 24, to bring 24/7 live sports coverage to the airline’s international routes through Delta Sync Wi-Fi.
Delta says its Delta Sync Wi-Fi will be offering access to global sports programming via Sport 24’s live sports channels on international routes to and from the U.S., demonstrating how much Delta Sync, through free SkyMiles Membership, offers to passengers.
Richard Wise, SVP, Content and Channels, IMG said: “Sport 24 offers an unmatched portfolio of live sport and we understand how important it is for passengers to have more choice in how they can experience live sport on board. With more than 14 years of proven delivery, supported by IMG’s global knowledge, insights and expertise, we’re proud to partner with Delta to help its passengers tune into the action live, wherever they are.”
Delta says it is growing its portfolio of connected sports experiences as the airline doubles down on its ambition to be the leading premium airline for sports fans.
Delta partners with world-class organisations including Team USA, the WNBA, PGA TOUR and PGA TOUR Champions, the Masters Tournament and professional and collegiate teams across its key markets, bringing fans closer to teams and athletes while reflecting Delta’s commitment to excellence, innovation and world-class experiences.
Customers will access Sport 24 from Delta Sync Wi-Fi portal via their personal devices, with the coverage spanning some of the world’s most-followed sports and competitions, including the Premier League, UEFA competitions, Formula 1, Grand Slam tennis tournaments and more.
“As Delta continues to build for a more global, connected future, we’re focused on making the onboard experience more relevant to where our customers are going and what they care about,” said Ranjan Goswami, Delta’s Chief Marketing and Product Officer.
“Live sports bring people together across borders and time zones, and through our partnership with Sport 24, customers on international flights can stay connected to the moments that matter most while they travel.”
