Delta has announced a new partnership with artisan fragrance brand LE LABO.
The carrier will feature basil-scented formulas from LE LABO’s plant-based Body-Hair-Face collection it its new Delta One TUMI amenity kits from June, and to more than 50 Delta Sky Clubs later this year.
“Delta and LE LABO share a passion for connecting people and places through personalised experiences,” said Ekrem Dimbiloglu, Delta’s director – Onboard Product and Customer Experience. “That passion, along with LE LABO’s dedication to the highest standards of quality, make it a natural choice in our efforts to create delightful moments throughout the travel experience for our customers.”
As of June, Delta is also removing plastic bags from the TUMI kits, a move which will see it divert 30,951 lbs of plastic from landfills in one year – equivalent to the weight of one Delta CRJ-200 jet.
In addition, Delta will also introduce new and improved amenity kits for its Premium Select, Comfort+ and Main Cabin long-haul customers. In a special tweak, Delta’s new Main Cabin and Delta Comfort+ kits have been updated to include packaging sourced from customer photos, featuring real snapshots from around the globe curated through #SkyMilesLife.
“Every detail has been thoughtfully designed with customers’ needs in mind,” added Dimbiloglu. “From a rejuvenating lineup of skin care products to help customers decompress, to small touches like a new hand cleansing towelette — these updates are a direct result of listening to our customers to understand what they value most and what would make their in-flight experience even better.”
