easyJet has introduced a new augmented reality hand luggage scanning feature to its app to enable passengers to scan their cabin bag to check its size before they travel to the airport.
The airline says it is the first UK airline to offer the feature which uses augmented reality technology to scan the cabin bag and show if it falls within the maximum cabin bag dimensions.
The new app feature uses Apple’s ARKit 2 technology and is available on iOS initially. The app uses augmented reality technology combined with customer’s smart phone cameras (iPhone 6S onwards). The scan provides an on-screen 3D box which, when combined with the phone’s camera, sizes the cabin bag and indicates whether it fits within the maximum dimensions.
Cormac Reilly, VP and global head of Travel Partners Solutions, who developed the feature for easyJet at Travelport said that audiences are increasingly demanding digital solutions “which improve their travel experience.”
He explained: “By incorporating this unique augmented reality feature in the app, easyJet will further reduce un-expected baggage queries on arrival. It is enhancements like this which have helped easyJet stand out as leaders in digital innovation and achieve the huge milestone of 30 million app downloads.”
Daniel Young, head of digital experience at easyJet said: “We continue to place innovation at the heart of our industry-leading mobile travel app to give our customers the tools they need to take stress away from the airport experience. Embracing this latest technology makes preparing for travel easy and fun.”