easyJet has partnered with children’s book series Mizzi Mozzi, to offer a selection of free digital language books onboard. Available across easyJet’s entire network, young passengers can choose from a collection of interactive stories that encourage them to discover foreign languages, including English, French, Greek, German, Italian, Portuguese and Spanish.
The new study by airline easyJet, which polled 2,000 parents with children under the age of 18, identified, however, that over half (53%) of parents believe learning languages can be too difficult for their children. To help parents and families address this gap, easyJet’s new in-flight learning initiative to aims to make picking up a language easier with our onboard digital book selection this summer.
Despite this, the overwhelming majority of parents (91%) believe it is important for children to speak a second language. A similar 90% think that being able to speak a foreign language will enhance career opportunities and boost employability for their children, with more opportunities to pursue careers overseas, too.
Johan Lundgren, easyJet CEO stated: “easyJet is excited to be taking as many families as we can on that long-awaited family holiday this summer. Kids around Europe have missed out on so much in the past 18 months, including learning about different cultures and languages whilst visiting foreign places. That’s why we are delighted to be relaunching our Flybraries service onboard all our flights this summer to help kids learn languages whilst flying with us.
“We know travel has the power to inspire and provide rewarding and memorable experiences for children of all ages so we are thrilled to team up with Mizzi Mozzi and Nebra Sky to introduce new, interactive ways for our customers to spend their time onboard with us.”
easyJet is offering the first two books out of the new Mizzi Mozzi digital series for free, a total of 84 titles spread across seven language combinations, to enjoy before arrival. Customers simply scan the QR code on the seatback in front of them before take-off, download the app for free, choose the language they would like to discover and download the selected books before take-off.
Mizzi Mozzi features bite-sized content that is loaded into the official Mizzi Mozzi app, available in the Apple iTunes app store and Google Play, that builds children’s confidence to discover foreign languages.
Friends of Mizzi Mozzi, easyJet’s Holiday Helpers, will be available at London Gatwick during peak travel times throughout the summer to help travellers navigate through departures and arrivals safely, quickly and most importantly, enjoyably. The initiative will offer support for holidaymakers travelling with young children and hand out stickers with Mizzi Mozzi QR-coded stickers, customised activity books and colouring pencil kits, and even be dressed in QR-coded clothing for downloading the free books before boarding.