The London School of Hygiene & Tropical Medicine is working with British Airways and Reckitt Benckiser employees to advise them on health-based cleaning protocols and additional personal safety measures.
From March, Reckitt Benckiser’s disinfectant brand Dettol will supply hand sanitiser stations at all check-in desks, self-service bag drop, lounges and at departure gates, at Heathrow Terminal 5. The airline will also use Dettol antibacterial wipes, cleaners and sprays to keep surfaces clean at the airport and in its lounges.
Each customer will be handed a packet containing the wipe as they board the aircraft.
The partnership with BA is Reckitt Benckiser’s latest foray into aircraft hygiene, following its collaboration with Saudia in June last year, which saw it become the official hygiene partner of the carrier.
In the US, Reckitt Benckiser works with Delta as part of the airline’s Delta CareStandard protocols, supplying its Lysol disinfectant products.
Associating with household cleaning brands is one way airline’s are appealing to an apprehensive public. As more airlines appoint dedicated officers, i.e. WestJet’s new Chief Medical Officer Dr Tammy McKnight, to oversee and guide their cleaning and health protocols, passengers could see more of the brands commonly found in the cleaning cupboard, in the cabin.