In late 2019, Boeing HorizonX, the venture fund arm of Boeing, invested in Madrid-based Immfly.
Speaking at the time, Immfly Executive Chairman Jimmy Martinez von Korff stated: “Boeing and Immfly share a common vision to continue growing the digital capabilities provided to airlines to enhance their onboard experience and develop new revenue streams.
A year on, the first fruits of that investment have been made public with the introduction of Boeing Digital Direct.
Boeing Digital Direct is a new wireless IFE and digital services platform that can be installed in an overhead bin or integrated into an existing wireless network.
An intuitive user interface gives access to a range of entertainment options via a PED, as well as airline-branded channels. The digital platform also supports ecommerce modules with in-flight retail integration for food and beverage ordering, destination experience sales, and targeted advertising.
Positioned to help complement an airline’s COVID response efforts, Boeing Digital Direct minimises flight attendant and passenger interaction.
With news that regulators around the world have begun paving the way to allow the 737 MAX to resume operations, Boeing is certainly ending the year on a more positive note than it started with.
