ELeather has opened a brand-new showroom in Beijing, China featuring its product collections, highlighting the use of its innovative high-performance engineered leather, ease of maintenance, durability, sustainability and comfort.
Up to three quarters of traditional leather is unused and sent to landfill, but ELeather takes this and turns it into an engineered, innovative material with low maintenance and a lighter weight.
Potential customers from aviation can see and learn first-hand how engineered leather can help the environment. ELeather’s unique manufacturing process uses less water and natural gas in production and ensures zero manufacturing waste goes to landfill.
“We are proud to be expanding in the Asia Pacific market. The growing interest in innovative materials coupled with the increasing need to achieve sustainability universally opens up new opportunities for ELeather to expand in this market. Across the globe, more businesses are concerned with sustainability. Our engineered leather was created with this concern in mind, and we’re determined to ensure that our innovative products are available across the globe. The creation of the Beijing show room demonstrates our dedication to this growing market and its needs.” said Nico Den Ouden, ELeather’s global sales & marketing director.
“As consumers are expecting more from businesses today, ELeather can help companies in the region exceed those expectations, without compromising on the luxury look and feel of traditional leather. We’re excited to showcase our materials first-hand and for more businesses to experience the consistent high quality of our innovative material through touch – alongside its sophisticated look.”