Emirates is introducing a meal pre-ordering service for its customers, with passengers being able to choose their hot main meals between 14 days and 24 hours before their flights.
The initiative will help to reduce food wastage and will be rolled out from 25 July onwards in Business Class for all flights between Dubai and London Heathrow, London Gatwick and London Stansted.
The solution will be added to the carrier’s existing suite of AI-enabled customer preference tracking data and cabin crew reports, which facilitate menu planning and optimal food loading to deliver the premium experience.
Passengers can browse the onboard menu on Emirates.com or on the Emirates app and choose regionally inspired dishes with locally sourced ingredients. Special meals can also be pre-ordered.
Emirates says its cabin crew will use a custom-built application on a device to view the meal selection and serve the passenger their choice of hot dish. The carrier is planning to expand the initiative to more routes and classes.