Emirates is investing over US$2bn to enhance its in-flight customer experience.
The project includes a retrofit of over 120 aircraft with the latest interiors, as well as an array of other service improvements across all cabins starting this year.
Sir Tim Clark, President Emirates Airline said: “While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programmes to take Emirates’ signature in-flight experiences to the next level.”
Refreshed menus
From August, Emirates will be offering its customers new menus on select routes in First Class, featuring dishes such as pan-fried salmon trout with moqueca sauce and creole rice, roasted duck breast with orange thyme jus, steamed broccolini and fondant potatoes. New menus will also be introduced to Business and Economy on 1 September.
Emirates’ new vegan menu will cater to the growing numbers of customers opting for this choice and includes handcrafted gourmet dishes such as pan-roasted king oyster mushrooms, jackfruit biryani and sliced kohlrabi garnished with burnt orange. The dessert menu includes chocolate truffle cake with hazelnut, pistachio and gold leaf, or green grape tart adorned with candied rose petals, vanilla custard, and berry compote glistening with yuzu pearls.
Emirates’ First Class experience offers passengers unlimited portions of Persian caviar as part of the ‘dine on demand’ service with a pairing of Dom Perignon vintage champagne. The carrier’s cinema snack menu includes lobster rolls, sliders, edamame and salted popcorn, which can also be ordered on demand.
For customers departing from Dubai, the airline will also be offering fresh greens harvested from Bustanica, the world’s largest vertical farm and newly-opened US$40 million joint venture investment through Emirates Flight Catering. Emirates says it is continuing to invest in sustainable operations and supply chains, seeking local food suppliers and farms wherever possible to serve the freshest produce on board.
You can find more details on the carrier’s refreshed dining experience here.
Upgraded cabin interiors
Emirates’ cabins will be retrofitted with new or reupholstered seats, new panelling, flooring and other cabin features, with every cabin class being refreshed and new Premium Economy cabins installed. After the retrofit, Emirates will have a total of 120 aircraft offering Premium Economy seats.
