En Route International has extended its ‘Cheese Board’ brand, for buy-on-board, economy and premium economy cabins. The products are also available as a pre-order option.
Created by the firm’s new product development team by working closely with its clients and partners from across the globe, the two new cheese products aim to make a “quality cheese service more accessible to a wider range of passengers and airlines.”
The ‘Cheese Board Box’ consists of a small cardboard box which can hold a variety of prepacked cheeses and accompaniments such as crackers, chutneys, pickles, or a dried fruit garnish.
As a single service option, it reduces operational complexity and requires no crew intervention.
The second product, a lighter version of the ‘Cheese Board Box’, offers a chilled cheese option for carriers looking for a more cost-effective solution. The two-cavity pack includes crackers and cheese slices with a card sleeve around a sealed tray.
En Route is also working on a number of additional new products and services, due to be launched to support the recovery of the sector.
David Helm, sales director, En Route International said: “Quality cheese has long been a challenge for economy and premium economy carriers so we are delighted to be able to offer these options to them.”