Etihad Airways has launched a new green corporate rewards programme to help organisations reduce their emissions and to operate in a more sustainable way.
The Corporate Conscious Choices programme provides companies with certain rewards and incentives designed to proactively support pro-environmental, social and governance initiatives and employee behaviour. According to Kim Hardaker, Etihad’s Head of Loyalty and Partnerships, the constantly evolving programme can be customised to each company’s needs.
In addition to the airline’s business traveller customers earning Etihad Guest Miles, Etihad will also award the miles to their organisation. Corporate Conscious Points can be used to offset corporate travel and everyday activities or to purchase sustainable products from the Etihad Guest Reward Shop. Etihad will also further reward businesses when their employees make conscious choices as provided within the Etihad Guest programme.
The airline, which in 2019 made a commitment to reduce single-use plastics by 80% by 2022, says the programme provides sustainable benefits through carbon offsetting, sustainable aviation fuel investments and green surcharge fares.
Tony Douglas, Etihad’s Group Chief Executive Officer, said: “Sustainability has been at the top of Etihad’s agenda as the most significant long-term priority of our business for a long time now – but it is more than just a business priority. It’s a social responsibility, as the influence organisations have on society as leaders, helping consumers make sustainable choices in their everyday lives, is a duty and obligation of doing business.
“We have put a lot of focus on what governments and regulators should be doing to battle climate change, but the fact is we need corporates’ help and there is an equal responsibility for corporates to do what they can to reduce their own carbon footprint while leading by example to help consumers to live more sustainably.
“All corporates and organisations need transportation, whether it’s for travel or their supply chain. Our aim with the launch of Corporate Conscious Choices is to recognise those corporations that take the most sustainable actions through rewards and recognition.”
The programme has already been adopted by several leading global organisations, including Accenture and business travel management company CWT.
