Eurowings has announced the top four start-up food and beverage products that will now be available on-board from August.

Eurowings, NX FOOD, and Retail inMotion joined forces earlier in the year to identify new and innovative start-up products for the Eurowings Wings Bistro and following an application period, a jury of ten experts from the three companies selected four products from the eight best start-up products that the airline’s passengers will be able to enjoy on-board from August.

Katrin Rieger, vice-president customer experience & product at Eurowings said: “Only recently we started very successfully with our new, modern catering concept in our new BIZclass. With poke bowls with salmon or tuna, soba noodles with shiitake or a traditional beef goulash our BIZclass guests enjoy a great variety of modern high-quality meals. Now I am particularly pleased to offer our guests trendy products from start-ups such as vegan energy shots on short- and medium-haul routes together with Retail inMotion and NX Food from August onwards”.

“Together with Eurowings and NX FOOD, we selected the products that were particularly well-matched for an in-flight environment,” said Claudia Witt, product manager on-board retail at Retail inMotion. “The finalists were drastically different, but each had the potential to be a unique, interesting and popular addition to the Eurowings selection.”

The four products to make it on-board include: Karl Karlo Energy Balls, an organic, vegan and long-lasting energy snack to boost passenger’s energy levels during the flight and after landing.

Energieliebe, an all-natural energy beverage with an attached sachet (“KIQstick”) that passengers can mix in for extra vitamins, minerals and flavour. Wildcorn, air-popped popcorn with salty and savoury potato-chip flavours, and Nouri Boost Shot, an all-natural, vegan energy shot.

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