FlightPath3D has released a white paper on the potential of in-flight moving maps, exploring how airlines can engage with passengers through the technology.
The paper looks into how airlines can keep passengers engaged within their own digital ecosystem rather than losing them to the open internet. FlightPath3D says that, while investing in next-generation Wi-Fi is a powerful first step, by focusing on the software layer, airlines can transform a standard connectivity pipe into a signature brand experience that stays with passengers long after they cross the arrival gate.
The white paper takes a close look at the following topics:
- The Modern Passenger Journey: An outline of the connected cabin experience across distinct flight phases, with the unique requirements of each one.
- The Connectivity Framework: A look at the six natural touchpoints defining how dual-screen mobile and seatback sessions should flow.
- The Required Platform Layers: A list of four distinct layers map vendors need to be incorporating into their software and what won’t work within them.
- The 10-Point Map Audit: An executive validation checklist to put in your next map RFP.
You can request access to the white paper on the FlightPath3D website.
