flydubai has unveiled a redesigned passenger experience and added onboard offering during this year’s Arabian Travel Market (ATM).
The Dubai-based airline has recently introduced a complimentary in-flight entertainment (IFE) streaming service to its fleet of Next-Generation Boeing 737-800 aircraft. The new digital streaming solution is offered by AIRTIME, the carrier’s Wi-Fi connectivity provider.
flydubai’s 36 Next-Generation Boeing 737-800 aircraft are phasing out seatback entertainment systems in the economy cabin in favour of complimentary IFE streamed wirelessly to personal mobile devices, laptops and tablets.
Daniel Kerrison, Vice President Inflight Product at flydubai, said: “The onset of the pandemic in 2020 has reshaped the way people travel and the way airlines operate. We have taken all necessary precautionary measures to safeguard our passengers and that meant doing things differently. We temporarily discontinued our onboard duty-free sales, altered the meal service to individually packed meals, disabled our touch screens and limited movement in the cabin. A year on, we have gradually and safely reintroduced some of the onboard services and continue to add new features to enhance our onboard experience.”
Passengers travelling in Business Class will continue to enjoy complimentary access to flydubai’s IFE on their dedicated HD touchscreens with audio content, games and a selection of more than 150 TV series and films from Arabic cinema, Bollywood, Hollywood, Russian cinema and many more.
Commenting on the launch of the new content streaming service, Kerrison added: “flydubai is committed to meeting the needs of its passengers. In-flight entertainment and Wi-Fi connectivity have become an essential part of the travel experience. The new complimentary streaming service will enable more passengers to stay entertained for the duration of their flights. We will add more content in additional languages in the coming few months.
“We are very pleased that Wi-Fi connectivity is now available on 40 of our fleet of 50 Boeing 737 aircraft. Whether they prefer to stay connected for the duration of their flight, or opt to disconnect and enjoy our in-flight entertainment, passengers can now enjoy more options from flydubai. We continue to invest in technology and enhancing our product offering. Over the next few months, we will roll out more services including our new online eShop for passengers to pre-purchase a selection of hundreds of products VAT-free, to be delivered to their seat during the flight. We will also see the introduction of Bluetooth headphone pairing on our Boeing MAX aircraft allowing passengers to bring their own headphones and connect wirelessly to our award-winning seat-back entertainment system,” added Kerrison.
Passengers travelling on a Boeing 737 MAX aircraft can enjoy more comfort and an enhanced travel experience. The new cabin offering features a flatbed in Business Class and in addition to the extra space and privacy, passengers can sleep comfortably during their flight. Economy Class offers new Recaro seats, which are designed to optimise space and comfort.
flydubai’s Boeing 737 MAX aircraft also features IFE with a full HD, 11.6-inch screen, with a wide selection of movies, TV shows, music and games in English, Arabic and Russian. Passengers can enjoy complimentary seatback IFE in Business Class or purchase IFE packages when travelling in Economy Class.
In addition, the Boeing Sky interior with its gently-sculpted sidewalls and its smooth-flowing lines provides passengers with a more relaxing travel environment.
