Airline revenue operating system company Flyr Labs is acquiring an end-to-end offer, order & inventory management and retailing solution Pribas.
Flyr’s decision intelligence platform, The Revenue Operating System, leverages advanced deep learning technology to provide automated, AI-driven revenue management capabilities that maximise airline profitability and total revenue. The company says its acquisition of Pribas enables airlines to control their distribution strategy and deliver products and services across critical direct channels using next-generation inventory and order management capabilities.
Pribas can reduce carriers’ dependence on legacy distribution systems, accelerate their time to market for new products and capture market share without intermediaries. Airlines such as Condor, Flyr and SunExpress that use Pribas’ retailing and integration platform create new fare choices at will and dynamically price and bundle offers to sell at revenue-optimal prices, regardless of channel.
New Distribution Capability support
Fully supporting the latest standards of the New Distribution Capability (NDC), airlines will dramatically reduce their total distribution costs. Arnulf Pribas, Founder and CEO at Pribas, says: “For over a decade, airlines have aspired to become travel retailers. This transformation requires new operating models and the ability to navigate and harness a torrent of real-time data. By joining FLYR, we can directly distribute FLYR’s bucket-less and real-time optimized fares and ancillaries through all channels that our platform provides.
“Flyr’s system was built for the future that is not bound by legacy Reservation Booking Designators, order definitions, or customer records. Together, we can put the revenue-optimal price and products in front of each customer, wherever they are shopping.”
Alex Mans, founder and CEO of FLYR commented: “Slow adoption of cloud-native and AI-driven technology is often caused by a dependence on legacy Passenger Service Systems, inhibiting innovation across areas such as pricing, inventory and order management, and distribution. Integrating Pribas with The Revenue Operating System from Flyr, our ever-expanding ecosystem of capabilities, enables our partners to personalize shopping experiences and maximise revenue in ways that benefit everyone. With this acquisition, we are expanding our commitment to supporting our clients’ interests as a partner first, vendor second.”
