gategroup’s proprietary end-to-end digital retail solution, ePax, is now available through gateretail.
ePax removes the requirement for both a printed menu and a retail catalogue onboard as passengers instead use their own hand-held devices to access a retail web service which is operational in both online and offline cabin environments.
ePax is powered by social prediction tools provided by gategroup’s longh-term partner, Black Swan Data, which help to forecast consumer preferences and traveler demands.
ePax also eliminates the need for airline crew to undertake several steps in the service model, improving cabin service efficiency.
The platform has been built for flexibility and can be offered as a standalone system or integrated with existing in-flight connectivity platforms.
“The most important step for airlines right now is to ensure passenger and crew safety as the world starts flying again. Airlines are seeking retail technology that is effective in this new operational setting. In parallel to safety and efficiency, we also want to strengthen airlines’ ancillary revenue streams, particularly by widening the portfolio of products relevant to a passenger’s journey,” said Federico Germani, Chief Commercial Officer at gategroup. “Until now, we have been limited by what we can stock on the trolley. Tomorrow, we are only bound by the appetite of the passenger. ePax “breaks open” the trolley, delivering new options in a contactless manner through this true digital transformation.”
Black Swan Data CEO, Steve King added: “We have seen increased demand from carriers who want to digitalise their retail offer. ePax’s innovations, including data-driven mobile product stores, digital payment options, and intelligent recommendations, help airlines deliver safer on-board retail models, while enhancing passenger choice and ancillary revenues. We are embarking on a new era of in-flight retail, one that is more attuned to the experience at home.”
