SWISS takes off with Confiserie Sprüngli

Following the news that SWISS is working exclusively with Confiserie Sprüngli on its new SWISS Saveurs menu, gategroup has confirmed it is providing the culinary and flight optimisation services for the extended economy class service.

As part of the collaboration with SWISS, gategroup will be following Confiserie Sprüngli recipes to produce a wide range of fresh items that will be offered on a daily basis in the new SWISS Saveurs menu as of 30 March.

“Collaborations between popular local brands and airlines have become increasingly trendy in the past few years,” said Federico Germani, Chief Commercial and Operating Officer at gategroup. “They bring brand recognition and satisfaction to passengers who might otherwise be feeling isolated from their familiar comforts.”

Preparing food for flight is an involved process that requires specialised knowledge and equipment. As leaders in the field, gategroup’s experts optimise the food production, including the weight and shape of its packaging, and ensure it is produced and delivered to SWISS’ exacting standards.

“At gategroup, we use our expertise in aviation food service and menu optimisation to ensure that the products are packaged, stored and delivered correctly and that each passenger receives the gastronomic experience that they expect – regardless of the altitude,” emphasises Federico Germani.

“We are very grateful that we can rely on the expertise and experience of our trusted long-term partner gategroup when launching our new SWISS Saveurs culinary menu with the Confiserie Sprüngli,” says Caroline Drischel, Head of SWISS Brand Experience. “Thanks to the collaboration with gategroup and Confiserie Sprüngli we will be able to offer our Economy Class customers on European flights an entire new level of culinary excellency with fresh and top quality meals and snacks.”

The new Sprüngli products will be available on short- and medium-haul services from and to Zurich from 30 March and on services from and to Geneva from 28 April. SWISS Saveurs will be offered on flights of 50 minutes or more duration.

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