Geven and PriestmanGoode have unveiled the latest seat iteration under its seating partnership announced in early 2021.
Following the launch of the Elemento economy seat in August, the first in the line of next-generation product, the pair have launched their new Materia seat model.
Designed for short-haul business class or long-haul premium economy class, Materia brings passenger experience to the next level, redefining comfort with integrated features.
Materia provides the passenger with different levels of privacy, storage room and greater directional lighting for a number of scenarios.
Materials were selected to give an enhanced sense of quality with details such as wood inlays, leather and infused plastics. The seat features an integrated class-leading monitor for in-flight entertainment, with an additional storage shelf beneath. End bays feature detailing that wraps around the back shell to give the feeling of a fully connected seat.
“Materia is the second seat model of the next generation platform which embodies our passenger centric philosophy,” said Pasquale Rapullini, RD Manager at Geven.
“Our goal is to provide the passenger with an experience of comfort and wellness while seated. All seat features and options have concentrated on achieving this goal. Adopting cutting edge technical solutions allows the enhanced living space and high level of comfort built into the seat. Composite materials to reach ergonomic profiles, pressure release wave system, innovative tablet holder and new cushion technologies are just some of the features introduced on Materia,” continued Rapullini.
“We take pride in presenting the newest addition to our family of seats ” Materia”. This new seat model embodies what we hope is the very soul of our Italian identity through style, comfort, careful sound design,” he added.
Daniel Macinnes, Design Director at PriestmanGoode stated: “Our partnership with Geven combines their technical expertise with our design knowledge and our combined insight into customer experience. We began working on this next generation of seats in September 2020. What we have achieved in that time is testament to the outstanding capabilities of both teams and shows that great collaborations can lead to great innovation. The next-generation seats provide Geven with a strong offer to support the aviation industry as we start to move towards recovery.”
