The first of a new family of next-generation aircraft seats as part of the collaboration between Geven and PriestmanGoode has been revealed.

Elemento is part of the partnership’s project to create an entirely new line of next-generation seats, focused on innovative features that deliver enhanced passenger comfort and benefits, whilst allowing for maximum airline customisation and easy configuration into different aircraft types.

The lightweight Elemento economy class seat features a host of features aimed at increasing passenger experience and comfort. The seat’s modular design allows for easier installation and integration of the most varied latest generation monitors and PED holders as well as ease of integration into both wide – and narrow-body aircraft.

Features of the Elemento seat include:

  • Adjustable privacy headrest, to give passengers extra head support and comfort;
  • Integrated table lighting, providing passengers with discreet individual lighting;
  • Bespoke woven dress covers featuring a pattern inspired by the Geven ‘V’, and/or airline personalised trim & finish;
  • Enhanced comfort solutions (patented wave system);
  • Adjustable PED Holders, designed to accommodate all possible variants of Personal Electronic Devices carried on board by passengers;
  • Cocktail table;
  • Large passenger stowage compartments;
  • Quick installation fitting for ease of maintenance operations when needed.

The colour palette was inspired by the Geven brand colours and the Italian coastline at sunset, with light grey seats, deep blue headrests and seat frames with red accents. This combination gives a fresh and clean visual chromatic experience with bursts of warmth. Bright whites have been used to highlight key features of the seats. Technical materials, like mesh, were chosen to keep the interiors contemporary and nod to Italy’s heritage of designing high performance vehicles. Sustainability was a key driver in the selection of finishes, and natural metal finishes were chosen to offer a more environmentally conscious approach, as well as reflect Geven’s mission to deliver “honest, hardworking, exquisitely crafted products.”

Pasquale Rapullini, Research and Development Manager at Geven commented: “We started this project with the aim to create the next generation passenger experience. The new family line embodies a strong emphasis on all those elements that make Italian style highly recognised all around the world.”

Daniel MacInnes, Design Director at PriestmanGoode added: “Geven’s knowledge and passion for pushing the development of the seat allowed us to integrate higher levels of quality and finishes and will enable them to become the new class leaders with this family of next-gen seats. We developed bespoke materials and finishes, and a new style direction, based on clean integrated lines.

“As aviation designers, it’s great to be working with Geven. We work with airlines and airframe manufacturers all over the world, so we know what it takes to customise a seat, we know what clients and passengers want and how we can add unique touches to a standard product to make it stand out. What we’ve created with this collaboration is a distinct product for Geven that will allow their clients to adapt and customise it easily to their own requirements. We’re delighted to see the first seat revealed.”

The Premium, Premium + and Business Class seats will be unveiled later this year.

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