Brazilian low-cost carrier GOL Linhas Aeras has selected Italian cabin branding specialists ABC International for cabin branding elements on its 737 and 737 MAX fleet.
The selection of ABC branding elements is part of a larger cabin design modernisation project that GOL Linhas Aeras has undergone as part of its development and growth plan. This includes widening the brand image on board and highlighting the new in-flight Wi-Fi connectivity service.
ABC International developed a concept design with a milled aluminium branding logo to recall the corporate image, together with a special resin script to inform passengers about the new connectivity service available on-board.
Alberto D’Ambrosio, CEO for ABC International , commented: “It was pretty challenging to accomplish all the certification issues for resin use on the monument; customer selected resin design solution and, also if it was a non-conventional material, we successfully achieved the certification for this new material on board.”